VideoNuze Posts

As with TV, it's awfully hard to predict which particular programs and initiatives unveiled at last week's Digital Content NewFronts ("DCNF") will succeed and which will flop. But one thing that I'm fairly certain of is that the aggregate effort by digital outlets to create high-quality originals portends significant audience fragmentation ahead. To me, the historical parallel is as follows: what cable TV has done to broadcast TV in re-distributing audiences, online is about to do to cable TV and to broadcast.

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Revision3's CEO Jim Louderback gave an impromptu interview at VideoNuze's NABShow booth last week, providing insights from the company's experience of delivering 30 shows online. One of Jim's key points is that while mobile as a category is red hot, it's important to understand that tablets and smartphones are very different. He likens tablets to "mini-TVs" and is seeing longer much longer viewing times vs. smartphones.

Jim also talks about how his company is providing a place for shows that wouldn't ordinarily be found on cable or broadcast TV. And he talks about the innovative way that his shows' hosts integrate brand messages during the programs. All great insights for other content producers looking to distribute online. See video below (7 minutes, 32 seconds)

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Last week at the NABShow, Rovi's Product Marketing Director Simon James came by the VideoNuze booth for an interview. Simon talks about how Rovi is helping jump-start UltraViolet's "disc-to-digital" efforts. At the show Rovi announced its TotalCode Enterprise 2.0, which supports the downloadable UV Common File Format. Simon also describes a recent deal with Samsung that allows Blu-ray owners to create a digital copy of their discs themselves, avoiding the step of going to a retail outlet. See video below (8 minutes, 5 seconds)

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I'm pleased to announce more great speakers and sessions for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

State of the Online Video Ad Market: Big Growth Ahead

- David Hallerman - Principal Analyst, eMarketer (presenter)

Description:
eMarketer is forecasting that in-stream and in-page online video advertising will triple from $3.12 billion in 2012 to $9.3 billion in 2016. In this lead-off session, principal analyst David Hallerman will explain what's behind the numbers, and what he sees as key opportunities and challenges in the growth ahead. For anyone trying to get their piece of this multi-billion dollar market, this session will be invaluable.

Upfronts, NewFronts and the Transition of Ad Spending - The Agency Perspective

- Mike Bologna - Managing Partner, Director, Emerging Communications, GroupM

- John McCarus - SVP, Group Director, Brand Content, Digitas

- Chris Smith - VP, Video and Mobile, Collective Media

Description:
TV advertising still dominates the market, but digital video providers are making an aggressive push for their fair share. In this session, get insights from the agency side about how digital is influencing buyer behavior the Upfronts, what effect the Digital Content NewFronts (DCNF) had on shaping demand, and how products like Collective's TV Accelerator are bridging the TV and online video advertising worlds.

The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and session!

Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

Last week at the NABShow, Bill Wheaton, Akamai's SVP and GM of its Media Division stopped by the VideoNuze booth for an interview. Bill sees some of the biggest trends happening in mobile, and cites his experience in India recently as an example of the huge growth in mobile. He also points to growth in video consumed over iOS devices of 200%-300% year-over-year. All of that is leading to massive complexity in supporting multiple devices while emphasizing quality. Bill discusses these challenges and how Akamai is addressing them. See video below (8 minutes, 21 seconds).

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WeVideo announced it has raised a $19.2 million Series A round led by Crest Capital Ventures. Last week I interviewed WeVideo's VP of Product, John Canning, at the NABShow, who explained what's so special about its cloud-based, in-browser, collaborative video editing platform. John shares more about whom WeVideo competes with in both the consumer and the enterprise markets. WeVideo also announced an integration with the new Google Drive storage service, showing once again how powerful cloud computing has become.

See video below (7 minutes, 8 seconds).

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Netflix reported its Q1 '12 results yesterday, adding almost 3 million subscribers, of which 1.7 million were domestic and 1.2 million were international, while showing its first loss in a while. Focusing just on the domestic side, the 1.7 million additions are certainly a positive reversal from the past 2 quarters, but are just about half of the 3.3 million domestic subscribers added a year ago in Q1 '11 (see chart below). While Netflix is forecasting to add 7 million subscribers in 2012, the company's domestic expansion rate is clearly slowing from its torrid pace of a year ago.

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Last week at the NABShow, Kevin Schaff, CEO and Founder of T3Media (formerly Thought Equity Motion) came by the VideoNuze booth for a video interview (see below, 10 minutes, 32 seconds) .

In addition to its content licensing arm, T3Media has become an integral part of the work flow for master file storage, helping improve the economics for content archives by improving access to them. T3Media operates on the principle that there are now so many innovative use cases for content that media companies need high-availability, flexible access to it, while still also preserving a behind-the-firewall production copy.

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